Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The metrics such as engagement, Click-Through Rate (CTR), bounce & traffic conversion rates serve as indexes for measuring accomplished social media goals. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

SEPTEMBER 19, 2019

In the present blog, we comprehend how marketers can prioritize & refine their social media quantification strategies for LinkedIn. LinkedIn KPIs. 94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 4, 2019

Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100. Defining a standard CTR is tough as it varies for several industries. A healthy CTR is imperative to affirm the success of any Facebook Campaign.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Televerde

OCTOBER 30, 2019

LinkedIn has over 560-million users in over 200 countries. LinkedIn, 2019). LinkedIn generates more total conversions than Facebook and Twitter combined! LinkedIn, 2019). Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019). (Statusbrew, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. For example, whether they should spend more money advertising on LinkedIn than Facebook.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95