Unbounce

AUGUST 6, 2021

There’s a tendency to rely only on Google to find answers that provide more insight into your customers’ interests, online behaviors, and patterns. Think about this in relation to the points mentioned above: social presence, problem-focused storytelling, pricing, product features, and customer service. Monitor Social Media Platforms.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CTR: Clickthrough Rate. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JULY 10, 2018

Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. However, you’ll find a wide range of PPC lead generation options outside of Google, including: B2B review directories or comparison sites. Click-through rate (CTR).

Paid Content 97

Paid Content Lead Ranking Lead Scoring Lead Gen 97

Martech Advisor

FEBRUARY 25, 2020

Position zero is a featured snippet on the first page of Google’s search engine result page (SERP). It appears at the top of the page before other organic listings like this: The Position Zero Search Result Appears Above Organic Listings in Google. Facebook and Google are two behemoths in the digital marketing space.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Single Grain

SEPTEMBER 10, 2019

Not only do you look a little silly to your potential customers if you can’t spell (particularly with spellcheck on every platform from Word and Google docs to WordPress), but you may also see a drop in rankings. Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. Is it brand awareness?

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

KoMarketing Associates

JULY 18, 2019

Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful. 95% of search in the US happens on Google or on Google properties. Search is evolving, and SEOs must adapt. "Mobile didn't kill desktop.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Dive Deeper: What Is the Google BERT Search Algorithm Update? Click-Through-Rate (CTR). ” was talking about a vegetarian lunch?

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

DECEMBER 6, 2019

Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Claim and verify your Google Business Profile.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126