Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Google Alerts. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs. Find Your Niche. Set Competitive Pricing.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

RebelMouse

AUGUST 2, 2023

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Stevens & Tate

MARCH 18, 2021

Brand storytelling is how you get your audience to connect with you and to relate to you. Every website receives rankings from Google. These rankings determine your site’s exposure on Google’s search engine results pages (SERP). Here are ten ways to use Google Trends to increase your SEO.

Marketing Websites 95

Marketing Websites Lead Ranking Lead Scoring Mobile Marketing 95

SocialPilot

FEBRUARY 19, 2024

Does using AI content violate Google’s helpful content guidelines? However, with time and AI getting more powerful, big names like Google changed their search guidelines on AI-generated content. You cannot create content in masses to manipulate search engine rankings and expect Google to reward high ranks in the SERPs.

Generation 98

Generation Psychographics Content User-Generated Content 98

Conductor

JUNE 6, 2019

It’s the SEO’s best way to identify “search competitors,” or domains that wouldn’t typically be considered direct competitors but are still owning valuable real estate on the SERP. Every Google search is tied to the location in which it is made. Local analysis provides granular city-level insights.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Marketing Insider Group

APRIL 6, 2021

Use Storytelling in Your Marketing. Use platforms like Facebook, Google My Business, Yelp, Glassdoor, G2, and Angie’s List. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Customers can deeply relate to other customers who have had similar experiences.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Physically type into Google your title ideas and see what shows up - what a concept, right?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Marketri

NOVEMBER 8, 2023

Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. This is fundamentally about building trust.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 4. Video Marketing Storytelling. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. Luckily, there are some storytelling best practices that can give you a head start: Make viewers laugh and they’re sure to come back. Contents 1. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Outgrow

DECEMBER 3, 2020

Success Stories: Casagear approached Flexsin with the aim of improving visibility through SERP rankings. Hence, Saatchi used storytelling and documentaries to show the heartbreaking effects of illegal poaching. So, Tug created a digital campaign with videos and storytelling about what was happening on Aussie beaches every day.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Content Standard

JUNE 17, 2020

Google rewards originality and relevancy , which means generic content will likely struggle to perform in search and fail to make a compelling statement about your brand. Empathetic Users can sniff out subterfuge from a mile away and Google knows it. Original The internet is a loud, crowded place.

Marketing & Strategy 138

Marketing & Strategy Content Creativity SERP 138

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 5. Video Marketing Storytelling It’s a well-known cliche that a picture’s worth a thousand words. Consider how you can evoke happiness, sadness, fear, or even anger through your video storytelling. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. You need to have a proper file name. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. What is Google EEAT? E)xpertise. A)uthoritativeness. T)rustworthiness.

Guidelines 279

Guidelines Lead Scoring Lead Ranking SERP 279

Content Marketing Institute

OCTOBER 11, 2018

-based content agency JBH points out, voice search queries tend to relate to on-the-go topics and are more likely to require only low levels of direct interaction (at least, according to Google ). Call-and-answer storytelling. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech. Image source.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Content Standard

DECEMBER 4, 2018

Volume per First Page SERP Position. Essentially, this KPI looks at how frequently your content appears in various positions of a first page SERP. But today, an increasing proportion of searchers never look past the first five results of their Google searches. Recommended for you. ” Image attribution: Kaleidico.

Top of Funnel 81

Top of Funnel Content Marketing Work Management Allocation 81

Valasys

MAY 7, 2020

While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. Your writing language should be firm and inspiring, supported with statistical insights and a data-driven approach to storytelling. 5 Create Quality and Contextual Content.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Voice marketing is leveraging smart speakers like Amazon Alexa and Google Home to educate people and answer questions about their topics of interest.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Marketing Institute

JANUARY 15, 2018

Blog posts that just sum up what you can find through Google searches. Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. It comes at the cost of bad audience experience. Tweet this.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

LEADership

JUNE 2, 2014

Yet again, Google released an important update, Panda 4.0. Marketers, including big ones like RetailMeNot and eBay are scrambling to save their sites and blogs from being sucked deep down into the SERPs. Identify the influential powers besides Google. Continuously grow your tribe of storytellers.

Lead Generation 40

Lead Generation Demand Generation Agencies B2B Thought Leadership Generation 40

Content Standard

OCTOBER 9, 2015

The day Google released the Panda algorithm update was a good day for content marketers. Years later, the implications of the Panda update still linger as marketers wonder if technical know-how is still required to inch up to the top of SERPs. “Having good content is not enough. Is the site new or does it have a history?

Rules 40

Rules SEO Marketing & Strategy Marketing Strategy 40

Bluetext

OCTOBER 22, 2021

Adrienne Clem , Director of Search Ads Growth and Optimization at Google, describes that it could be an issue with any one of the following pillars of mobile website design: Speed. Bounce rate, performance, and speed metrics all play a critical role in Google search crawlers’ evaluation of a website.

Paid Search Agency 26

Paid Search Agency Landing Pages Customer Satisfaction Advertising Mediums 26

Single Grain

DECEMBER 6, 2023

The Google Video Mode update was just unveiled yesterday. Google’s recent expansion of its video requirements signals a pivotal shift for content creators and marketers. As Google updates its criteria for video content, understanding these changes is crucial for maintaining visibility and engagement.

Lead Scoring 52

Lead Scoring Lead Ranking Google Video Marketing 52

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” “Expertise, Authority and Trust in Digital Storytelling: What’s Working in 2019” Scott Severson , President of Brandpoint, opened the day with an informative keynote presentation.

Storytelling 97

Storytelling SERP Public Relations PR 97

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Is it the storytelling approach that makes you want to keep reading? Moreover, it wouldn’t hurt to analyze the top Google results for your target keywords.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Valasys

MAY 5, 2021

Google Web Stories are the all-new visual narrative data format by Google that has started to show in the search results & can benefit your businesses by providing the users with full-screen interactive experiences. Learn more – Google Algorithmic Update: SEO Best Practices for B2B Brands. What are Google Web Stories?

Google 52

Google Business Mobile Advertising Storytelling 52

Content Standard

APRIL 6, 2016

But it remains a necessity regardless, and marketers must find themselves buried in reams of web content or the depths of Google’s Webmaster Tools. But what if an SEO audit could be just as powerful a tool for brand storytelling as the videos, blogs, and experiences regularly used as a part of your brand’s messaging?

SEO 41

SEO Keywords Landing Pages SERP 41

ClearVoice

AUGUST 14, 2023

Use storytelling techniques Use storytelling techniques to make complex terms memorable and easier for audiences to digest. Incorporating storytelling can make your content more engaging and captivating while still informative. Effective SEO can get your web pages at the top of SERPs.

Education 98

Education Personalization Content Marketing Planning 98

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. Storytelling. On average, moving up just one place on the SERPs will increase your click-through rate (CTR) by over 30%. Google Shopping Ads. Pillar pages.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Google Ads.

Course 118

Course Training Paid Content Paid Search Agency 118

Marketing Insider Group

OCTOBER 21, 2020

Often, the higher you rank on Google, the more likely you’ll be able to drive traffic and consumers to your website. You can implement SEO by: Creating a Google My Business account. Source: Google. Source: Google. Requesting reviews from your customers. Optimizing your website with local keywords. Using location pages.

Marketing Budget 353

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 353

ClearVoice

SEPTEMBER 25, 2023

To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message. SEO Knowledge Hone your SEO knowledge to optimize your site and content for better ranking on the search engine results pages (SERPs).

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Given how Google displays the URLs, it’s better for your brand and for your SEO strategy to have your brand name as the domain. Set up Google Search Console and Google Analytics. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69