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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization.

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Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. Autopilot : A visual marketing software, Autopilot enables users to create customizable marketing workflows and automate their email, advertising, and sales processes. Why B2B Marketing Automation?

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What every marketer needs to know about programmatic advertising

Martech

Traditional media ad buying is a time- and labor-intensive process. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). Traditional media buying is a labor and time intensive process requiring everything from requests-for-proposals to negotiations to manual insertions of the orders.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. Source: Forrester , 2021). Customers who received helpful information in the buying process were 2.8 Not exactly. Source: LinkedIn , 2020). Source: Gartner, 2020).

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Auto Advertising: What’s Ahead for Marketers

Outbrain

From browsing and test driving, to researching which is the best make, model, and price, the process of buying a car has shifted on many fronts for the average consumer. Long hours spent at dealerships are a thing of the past and more consumers are turning to the internet to research and even buy their next vehicle.

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How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

Research shows that the number one reason users unsubscribe from email lists is because they get too many emails in general , not necessarily because they don't like the content. At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". 1) Start With Social Keyword Research.

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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. Lots of marketers are afraid to qualify clicks at an ad level because it can translate to a lower expected CTR , which can bring down your Quality Score. How to fix presumed exclusivity.