Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR
Liveintent
DECEMBER 26, 2019
Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Still, even with the best email marketing efforts, average email open rates are stuck at 10-20%.
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