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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.).

SERP 295
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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

Google displays up to 160 characters of your meta description, so make every word count. The code for every web page includes a “head” section that tells browsers how to display the page. Your meta descriptions should be under 160 characters because that’s the maximum Google will display on the search results page.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. Best Practices.

SERP 120
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Map: The map feature will display where a place or business is and even go as far as identifying how far it is from you if your location features are enabled. What are the SEO implications of Answer Boxes?

SERP 124
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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. The stronger your Google Plus account is (number of people in your circle, shares, +1’s), the more likely Google is to display your company in the Answer Box.

Google 134
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What is SEO in marketing?

Scoop.it

This can hugely impact CTR. Featured snippets or the zero position refers to the first result that Google displays even on top of the organic results. A featured snippet jumps the queue to rank in “Position 0,” that’s why it has a higher CTR than organic results. Now, they can show up at the bottom of the page. Image Packs.

SEO 52
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How Deep Learning Revolutionizes B2B SEO

Valasys

Helps Establish Brand Equity: The Knowledge Graph launched by Google assimilates data from Wikipedia, Wikidata & CIA World Facebook which not only allows the storage of data in form of sidebars but also equips the audiences to find the latest professional information about the companies in the first go.