Webbiquity

JUNE 17, 2010

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Or something like that. Share this on del.icio.us.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 7, 2010

The top three ads displayed get the highest click-through rates (CTR), but are also the most expensive positions. The bottom two ads (positions 7 and get the second-highest CTR. To optimize your budget, bid for the top three position on terms where you get the highest conversion rate (regardless of CTR). Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. What are two of the simplest ways to optimize AdWords campaigns? by Search Engine Land. Share this on del.icio.us. Post this on Diigo.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 26, 2010

SEM & SEO & PPC & CTR. How to Get Coverage in Blogs – Really , March 22, 2010. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics. Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 31, 2011

The brilliant but oblivious Rand Fishkin illustrates how to calculate your Twitter click-through rate (CTR) and notes some findings from his own experience: shorter tweets and those that are on-topic (whatever your primary topic is) tend to get retweeted more frequently. Related Post. Share this on Bebo. Share this on del.icio.us.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. According to MarketingSherpa, 49 percent of Twitter users said they made an online purchase because of an email, compared to 33 percent of all email users. Related Post.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100