Cross-Selling Paid Content Paid Social Agency Price 
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SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.)
ClickZ
MARCH 16, 2023
Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. So far, Netflix’s ad service has been slow to get going.
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Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?
Convert
MAY 24, 2022
Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. Many companies who pursue a revenue growth strategy at any cost aren’t profitable. When reinvesting heavily into your company.
Marketing Insider Group
FEBRUARY 3, 2022
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. They are wrong!
LeanData
FEBRUARY 10, 2022
Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). In effect, you’re marketing to just that singular account. And, of course, you’re likely repeating that entire marketing process across other similar accounts. Each named account gets the royal treatment.
QuanticMind
JUNE 14, 2017
Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.
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