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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. It is more often a fixed-price agreement rather than an auction. In the U.S.,

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

Features such as Automated buying and selling of ad inventory enables advertisers to reach their desired audience more efficiently and at scale. Cross-Screen Advertising and Convergence CTV advertising goes beyond the confines of the living room. Programmatic Advertising Programmatic advertising is gaining momentum in the CTV space.

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5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials

Porch Group Media

Seek a strong price and value proposition. For example, Furniture Today put out great research examining the price paid for specific product categories by generation. According to a study by eMarketer, 84% use social media. Living spaces are getting smaller. Increased mobility. An appreciation of vintage furniture.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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Programmatic Advertising: What You Need To Know

Digilant

Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.

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A Robot Named Albert Wants to Revolutionize Digital Advertising

Contently

IBM’s Watson leverages machine learning to help people do everything from improve cross-channel shopping experiences to create branded content. Earlier this year, eMarketer predicted more than two-thirds of all digital display advertising in the U.S. Albert, however, is entirely about ads.

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A Guide to Retargeting (Remarketing) for B2B Marketers

KoMarketing Associates

According to research from American Business Media , B2B marketers are set to make increasing investments in digital advertising, specifically through search engine and mobile advertising, in the coming year, as detailed in a recent article from eMarketer. Third, with retargeting also comes the opportunity for cross selling.