Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. It is more often a fixed-price agreement rather than an auction. In the U.S.,

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

LiveRamp

OCTOBER 16, 2018

With addressable TV growing more than 20 percent per year, according to eMarketer , advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits. How Cross-Screen Viewing Upends the Upfronts. eMarketer found that, across generations, people spend 78.4 percent watching digital video.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 Programmatic media buying can be categorized into the following three different types: Real-Time Bidding (RTB): RTB is also called as open auction & is something that happens when inventory prices are decided through an auction in real-time.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40