Hubspot

AUGUST 8, 2019

Revenue by product or product line. Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Cost of selling as a percentage of revenue generated. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output.

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Engagio

AUGUST 13, 2019

For large deals that need a little help to cross the finish line, sending an executive onsite with your team to give an executive presentation can have a major effect. In this example, our CMO, Heidi Bullock, accompanied the sales rep onsite to help sell the value of Engagio to Autodesk. Touch 3: LinkedIn touch. Results : 4.1x

Account Based Marketing 103

Account Based Marketing Top of Funnel ABM Examples 103

OutboundView

SEPTEMBER 20, 2018

If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. Not ideal company target – we’re talking the customer writing the checks or using your products. Doers are your users focused on the day to day tactics supporting your product or service.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

KEO Marketing

JANUARY 27, 2015

Cross-device tracking and syncing will play an important role in providing a seamless experience as the user changes location or switches devices. Instead, they happened because you impressed someone with your actions, products or services. There’s been a clear shift in LinkedIn’s positioning overall.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Vidyard

FEBRUARY 2, 2021

They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. The Transition to Virtual Selling 2. Video Publishing and Production Statistics 2.3 Contents 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65