Unbounce

MARCH 8, 2023

Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Now’s a good time to invent the new ebook. Get creative. That is the question.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

Hubspot

DECEMBER 21, 2010

Above-the-fold - The part of a web page that is visible without scrolling. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. It is generally more desirable placement on a website because of its visibility.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Hubspot

FEBRUARY 17, 2012

Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. SPF - Short for 'Sender Policy Framework', it's a DNS record that says on whose behalf an IP or domain sends email.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28