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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is the importance of a complaint management system? An effective system will accept, categorize and track customer complaints from initiation to resolution. Complaints happen.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Improved file management within the CRM. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness.

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How to Use Big Data to Improve Customer Service

Biznology

The goal of any user-oriented organization is to build an omnichannel customer service strategy. However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. A CRM system helps you close the customer service gap.

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15 Key Integrations Between CRM & Your Other Business Processes

Hubspot

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

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Boosting Your CLG Game: Why Your Website Matters

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When it comes to effective customer-led growth (CLG) strategies, most efforts focus on customer service and support. Effective customer-led growth encompasses more than service and support. Account Management Portals: These are everywhere now.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Customer Experience.