Buzz Marketing for Technology
MAY 15, 2013
Other types include customer relationship management (CRM) data and social media data. Segmentation sifts through the data to find discrete groups of people with similar traits and/or interests, who can then be targeted and tested with relevant content based on site activity.
Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Path to CRM Nirvana. Following the Leaders.
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Buzz Marketing for Technology
DECEMBER 21, 2012
Now that marketers have the ability to utilize CRM intelligence to improve consumers’ experience with a brand across all touch points, they can also marry this data with new mobile behavioral data. CRM-based Real-time content targeting is the gateway to connecting with consumers, across any medium, consistently, and at the right time.
Buzz Marketing for Technology
JULY 7, 2008
Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. Let’s assume we can generally agree that ~70% will lurk, 20% join, 9% will be regulars and 1% participate in the community in extreme ways. I think this is the wrong goal.
Buzz Marketing for Technology
OCTOBER 10, 2013
The vast amounts of data on customer behavior and history that can be captured via the Web and be invaluable in making decisions about how the website should work, what customers respond to, and understanding the discrete segments in your customer base. That is where today’s more advanced tools come in. Ditch the Rules; Get Automated.
Buzz Marketing for Technology
MARCH 13, 2014
Rather than spout out a to-do list of tactics that show high-value customers they’re appreciated, here are some specific benefits instead that can be derived from deep and sophisticated forms of segmentation: Don’t confuse high-value customers for high-volume customers. That identification is the first hurdle that brands need to overcome.
Buzz Marketing for Technology
NOVEMBER 14, 2012
Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.
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