article thumbnail

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100
article thumbnail

What Should the Sales Close Rate Be?

ViewPoint

Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40
article thumbnail

How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Allocadia

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

article thumbnail

Everything You Need to Know About Marketing Operations In One Place

Hubspot

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI).

article thumbnail

Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio is a leader in the field of B2B marketing engagement & secured the first position for the Account-Based Marketing Vendor Metrix, besides winning the race of vendor Selection Matrix for SaaS & Software. He further added that the participants were examined based on several factors. About Engagio.

article thumbnail

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 One of their customers is Serena Software. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100