Biznology

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How to Use Big Data to Improve Customer Service

Biznology

With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. A CRM system helps you close the customer service gap. That is where, again, integrating your customer support tools with a CRM system can help.

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4 Ways Your Contact Center Can Create an Amazing Customer Experience

Biznology

Advanced communications technology and powerful software enables call center executives to foster interactions that resonate with customers and boosts brand credibility. By leveraging robust VoIP services and CRM tools, you can equip employees with resources that enable them to create delightful customer encounters.

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6 important data points to record on your customers

Biznology

If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. You can encourage them to share their information by offering a freebie or a special discount on their next purchase. Customer data is one of the most important parts of your business success.

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Enterprise automation: artificial intelligence in the making

Biznology

Most recently, we have seen moves like Indian software consulting giant Infosys absorbing a US-based enterprise automation provider called Panaya for $200 million. So, why did Infosys purchase this company? We’re plugging in less man-hours, yet we’re gaining deeper insight because of the software that’s doing the work for us.

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Exciting new tools for B2B prospecting

Biznology

American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. 6Sense analyzes billions of rows of 3 rd party data, from trade publishers, blogs and forums, looking for indications of purchase intent.

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Case study in data-driven B2B customer acquisition marketing

Biznology

One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. Past purchase of cloud-based software. The personas support the crafting of relevant messages at the right time to sell call center software.

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B2B data – Get smart not big

Biznology

Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held in accounting. We all know this – it’s not news!