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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Search Engine Land. Salesforce.com. From the group introduction: Salesforce.com. Salesforce app ecosystem. Future trends. Data Science.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” companies now use social media in their marketing efforts.

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B2B PPC Strategy and Tactics for B2B Digital Marketing

The ABM Agency

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Paid search can be a great complement to your organic search efforts, just as long as it's not your only foray into search marketing. Do you get jazzed up about PPC strategies?