SpotMe Blog

MAY 11, 2023

Use of leading life science event technology – The best MedComms agencies use fully compliant event technology that integrates with pharma CRM events management software like Veeva so that you can enrich CRM records with deep event engagement data to drive your next best action.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 95

Media Plans Budget Programs Planning Tools 95

accelerate agency

FEBRUARY 17, 2023

Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses. What are their business challenges?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses. What are their business challenges?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses. What are their business challenges?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Digital B2B Marketing

OCTOBER 2, 2012

CRM retargeting. Target advertising to individual contacts, like those in your CRM database. If you are advertising in related context, such as promoting an enterprise software solution on CIO.com, it is a small change. Possibilities could include: LinkedIn profile-targeted advertising. Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Hubspot

MARCH 4, 2020

The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. Benefits of Media Planning. Conducting analyses to measure the success of your media planning process.

Media Plans 100

Media Plans Planning Media Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

APRIL 13, 2021

For instance, perhaps you sell software that can be used for different use cases in different industries. You can also use CRM data to further explore what customers convert at the highest rate. Media Audience Profile. Media planning and buying can't happen without an audience profile.

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Binary Demand

MAY 17, 2024

Completion Continuous and well-planned lead nurturing is key. Try leveraging CRM automation software to streamline this process, minimizing the workload on your sales team and aligning your sales and marketing efforts. These showcase your thought leadership and how your solutions can improve their pain points.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Tomorrow People

SEPTEMBER 27, 2022

For software products, for instance, it might be price and features. This is a good option for high-involvement products, like B2B software. But if you have an online product (like software), you might choose to adopt a free trial model instead. The final step is to put together a media plan and prepare for launch.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

For software products, for instance, it might be price and features. This is a good option for high-involvement products, like B2B software. But if you have an online product (like software), you might choose to adopt a free trial model instead. Set up your CRM and marketing analytics tools (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

SalesIntel

JUNE 29, 2022

Actionable tips: Write newsworthy press releases that will interest the media. Plan public events that will generate attention for your business. If necessary, you can automate most of the tasks with special software: Research and buy an ABM platform. Install a couple of plugins for your CRM. Content Marketing.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Hubspot

NOVEMBER 17, 2020

In the world of social media marketing , there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. In this blog post, we'll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today.

Social Media 101

Social Media Work Management Marketing Management Tools 101

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. Just like websites.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

chiefmartech

SEPTEMBER 8, 2015

And while our focus and core skills set is around marketing and advertising technology, those boundaries are blurring daily with adjacent innovation in areas such as IoT and wearables, on the one hand, and the convergence of enterprise IT (CRM, ERP, BI) systems with marketing technology. What do your engagements with clients look like?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. link] Katie Van Domelen Thank you!

Social Media 157

Social Media Media Paid Content Work Management 157

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? 0160; Brian Solis , a thought leader on social media and author of Engage! And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 15, 2010

link] Antonia Harler Jay, I have actually just finished my thesis on Twitter for CRM. When the focus is on getting more sales, social media channels tends to work in the opposite way for them. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic!

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. Agencies, brands or marketers that want to grow their social media presence while boosting productivity. Brand24 is a social media automation software that focuses on checking the general sentiment around your brand.

Paid Content 92

Paid Content Social Media Budget Programs Enterprise Management 92