Leadspace

JANUARY 17, 2017

Types of topic data: There are several different categories of topic data: Anonymous 1st Party Behavioral: People visiting your website identified by their IP address. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

BenchmarkONE

JANUARY 25, 2023

We have categorized these tools into 6 categories as follows – Tools for Building a Prospect List Tools to Find Contact Details Tools to Qualify Prospects Tools for Sales Engagement Sales Engagement Tools for Gmail & Outlook Tools for Scheduling Meetings Tools for LinkedIn Prospecting Tools for Building a Prospect List 1.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Deliver relevant experiences with website personalization to increase engagement and interaction. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more.

Account Based Marketing 119

Account Based Marketing ABM Marketing Automation Services De-duping 119

Engagio

JUNE 16, 2020

It starts with the ability to connect to various data sources – including CRM, marketing automation, and email/calendar data – and ingest massive amounts of data (including detailed activity data). Data (B2B customer data platform). A customer data platform, or CDP, is at the heart of any comprehensive marketing platform.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

DotDigital

JUNE 21, 2021

To do this, we keep a close eye on customer engagements using our CRM (Microsoft Dynamics), where we leverage lead-scoring to help identify warm leads and qualify them from a marketing perspective, flagging them as ready to be handed to sales. It integrates beautifully with Microsoft Dynamics 365, our CRM.

Google 52

Google Marketing Automation Services Click Rate Digital Marketing Funnels 52

Sage Marketing

MAY 5, 2019

A 3D printed chocolate lollipop of the attendee’s face for a company that does B2B website personalization. Do a little data mining on LinkedIn and reach out to the most relevant leads to set up meetings ahead of time. For them, your CRM plays a critical role here. 2) Speaking at the show?

Trade Show 52

Trade Show Work Management Conference Correlation 52

Vidyard

JANUARY 19, 2016

Depending on its capabilities, you may be able to reconfigure your CRM/marketing automation suite to perform some ABM tasks, like tracking account-level metrics and creating new opportunities. Website personalization. How can you engage with target accounts on your website? On LinkedIn? Predictive intelligence.

Account Based Marketing 50

Account Based Marketing Work Management Marketing Management Marketing Automation Services 50

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

FEBRUARY 8, 2021

I was playing around with this earlier this week and doing some searches on LinkedIn, looking at titles and descriptions of people in our space, and I was pleased to see that there are far more people that are using the phrase account-based in their bio, in their title, than using the acronym ABM. So I think it’s definitely helping.

Account Based Marketing 100

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 100

Hubspot

JULY 13, 2017

In HubSpot’s case, our customers might realize they have a problem organizing and managing their sales processes, and in the consideration stage, they’re considering the different strategies for addressing that: Excel, adopting a CRM, outsourcing sales, etc. Are the members of the account teams at your ideal customer companies on LinkedIn?

Account Based Marketing 74

Account Based Marketing ABM Sales Management Work Management 74

Anything Goes Marketing

FEBRUARY 21, 2009

The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. This is a great way to get more out of your content and drive new registrants back to your website. Personalize who the email is coming from.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Salesforce Marketing Cloud

MARCH 11, 2024

This can help with personalized messaging and transparency when crafting your outreach. Take a look at CRM data to see the problems and pain points your customers share. Mine sites like LinkedIn to find important stakeholders for the accounts you want to target. You can also organize contacts and track outreach using your CRM.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59