How to Do ABM Without an ABM Tool- Part II
Heinz Marketing
NOVEMBER 26, 2021
Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. So how exactly do a CRM and a MAP enable ABM at scale? Business email. Business Model.
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