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3 Building Blocks of Personalization in Account Based Marketing

Marketing Insider Group

Use a CRM that is closely aligned with your ABM process and sales model. Say, if a prospect works for a government agency, their website adapts to show content that aligns with these types of organizations. Know customers’ intent and how it changes throughout their purchase and user journey.

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Process Mining in Salesforce With MuleSoft and Apromore

Salesforce Marketing Cloud

A large government agency in Europe helped reduce the turnaround times of their purchase-to-pay processes by nearly 30%, by X-raying their processes using process mining and then going after every source of waste, one after the other. It’s also a powerful tool to prioritize and assess the impact of automation efforts.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Hurley said this has appealed to some large firms and government agencies who want to modify source code for themselves and to run an on-premise deployment.

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How Will The General Data Protection Regulation (GDPR) Affect MarTech Companies in 2018?

The Lead Agency

Unlike the previous directive, the upcoming regulation does not require any legislation by national governments in order to be binding or applicable. He also theorised that the introduction of the GDPR could trigger a global change in privacy and data protection law. “It What is the GDPR?

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

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Google Alerts: how it works and why it doesn’t

Contify

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point.

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Marketing Automation for Financial Services Marketers

Act-On

This could include standard alerts and notifications, promotional texts sent to a targeted segment of your audience, or even behaviorally triggered SMS messages that you send after a client or lead takes a specific action. Marketing automation in financial services can help address the sector’s unique marketing challenges.