article thumbnail

5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62
article thumbnail

5 Ways Investing in the CRM Experience Can Grow Your Business

Televerde

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. Structured knowledge includes neatly categorized resources like databases or FAQs.

article thumbnail

How Building Product Marketers can Define their Customers in 6 Steps

Navigate the Channel

Determine Whether Your Focus is on Companies or Contacts Establishing whether your customer data is company-driven or contact-driven is crucial in structuring your Customer Relationship Management (CRM) system. Identify and Segment Contact Types For an effective CRM strategy, it is imperative to segment your contacts within each company.

Product 65
article thumbnail

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. A CRM that includes ML adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.

article thumbnail

From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

Cleansing B2B Data Keeping B2B Data Secure Maintaining High B2B Data Quality Conclusion FAQ’s [ps2id id=’b2b-data-types’ target=”/]What are The Different Types of B2B Data? It encompasses various aspects such as browser type, operating system, cloud-computing infrastructure , server type, and CRM platform.

article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 137