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6 marketing automation use cases where AI can help with data quality

Martech

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. Even with automation, we rely heavily on human interaction and system interfaces to drive much of the input.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

A scalable solution should seamlessly integrate with your CRM and marketing automation platforms. By choosing a scalable business lead database provider, you can ensure that your lead generation efforts remain efficient and effective as your business grows, without the need to frequently switch providers or data.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

Therefore, while ZoomInfo does have some merits as a lead generation tool, its drawbacks in data coverage and accuracy diminish its appeal for businesses focused on efficient lead generation processes and precise contact data. Alright, let’s switch gears a bit. Provides API access for custom integrations and data synchronization.

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What You Need to Know Before Migrating from Marketo to HubSpot

SmartBug Media

Here are some things you need to know before deciding to make the switch. Why Switch? As far as marketing automation platforms go, Marketo is no slouch. It delivers efficiency, scalability, analytics, Salesforce integration, and other features crucial to modern digital marketing. Plan on Training.

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Your Company has Graduated to Marketing Automation– Now What?

Adobe Experience Cloud Blog

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . Customer experience is so important that 60% of American customers say they’ll switch companies after two to three instances of poor service.