Lead Scoring: Tools and Tactics to Convert Customers
Act-On
APRIL 29, 2024
Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. And while it’s commonly used to determine MQL thresholds , lead scoring can also be used as a layer of segmentation to power marketing automation. Lead scoring is a type of segmentation. As Suzy Balk, Sr.
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