Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

The Point

OCTOBER 14, 2010

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

markempa

SEPTEMBER 9, 2013

A good database marketing strategy and solid CRM implementation is critical. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Lead Generation BANT lead generation Lead Management Lead Nurturing Lead Scoring Sales and Marketing Alignment'

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? They also offer an enrichment feature that updates your CRM and MAP in real-time to help you run high-quality campaigns.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The Point

APRIL 30, 2012

A further strategy for minimizing unsubscribes is to employ subscription management, a technique in which you, as the publisher, give the wannabe unsubscriber the option to choose which types of messages he/she wants to receive (or not receive, as the case may be.)

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Customer Experience Matrix

FEBRUARY 23, 2011

To give you an idea of the scope of MarketingPilot, here is a set of headings from its Web site: Alerts - Analytics/Performance Measurement - Approvals - Budgets - Calendars - Campaign Management - Collateral Management - Contract Management - CRM - Digital Asset/Document Management - Direct Marketing - Direct Response - Editions - Email Marketing (..)

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

ViewPoint

JUNE 15, 2018

For companies to transition from where they’ve been to where they need to be, they must understand three truths: Sales lead management (SLM) is a fundamental business process. It’s not a sales-only process, and it’s not a marketing-only process. Marketing Measurement. It’s not a campaign.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100