Metadata
NOVEMBER 7, 2023
We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. Meanwhile, CTAs promising content thrived, like “Download,” but also “Register” and “Sign Up,” which advertisers typically use to promote webinars or similar content. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49
Martech
DECEMBER 9, 2021
Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. But performance is still measured in terms of qualified leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
SEPTEMBER 28, 2023
Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. Sure, but many are thriving.
Metadata
DECEMBER 5, 2023
I’m talking about: Designing your ads and writing copy Building your audiences in Metadata Creating your landing pages and making sure the forms are working Finalizing any assets, like ebooks, webinars, and whitepapers I see a lot of experimentation strategies, and the best ones all have one thing in common: They evolve quickly.
Metadata
OCTOBER 6, 2021
Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.
Metadata
OCTOBER 6, 2021
Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.
Adobe Experience Cloud Blog
JANUARY 8, 2013
Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). Sign up for our Definitive Guide to Event Marketing webinar series , and learn how to kill it in online and offline events.
Expert insights. Personalized for you.
52 
Let's personalize your content