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APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. I was instantly hooked.
Adobe Experience Cloud Blog
JANUARY 8, 2013
by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Think about questions you want to answer that go beyond pass/fail.
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Mereo
DECEMBER 21, 2023
The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. Another challenge that arose from overreliance on AI was information overload.
PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Almost everything we create is diametrically opposed with the way buyers actually behave. A lot more.
Webbiquity
JUNE 6, 2011
Should there be an ROI on relationships? Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile). ” According to Tom Grant , Ph.D,
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