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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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Is paid social advertising still worth it in 2023?

Metadata

Note: I sprinkled in some Google Search ads, too.) After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

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Reputation Promotes Pranav Desai to Chief Product Officer

Nuvi

December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. Reputation.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Social media is first and foremost about relationships. What steps can you take to optimize social media channels for your B2B company? Get Your Gemba—Create Value For Your Customer On Social Media Channels.

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Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Enhanced Object Detection via Google’s video intelligence tools has substantial new features, including celebrity detection and object tracking (source here).

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

Your articles will publish easily across Facebook Instant Articles, Google AMP, Apple News, and, of course, on site. As Editor in Chief, you will never see a more gorgeous, efficient creation space for video, images, articles, products, and endless media integrations. We also make curation of social content simple.

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