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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. What is the California Consumer Privacy Act (CCPA)? For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%.

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How to Harness the Power of Podcast Advertising

QuanticMind

Click-through rate (CTR) : The number of clicks a companion ad receives divided by the number of times the audio ad was played. Generally speaking, the average cost per mille (aka CPM, or cost per 1,000 listeners) of a 30-second podcast ad is around $18, and a 60-second ad averages $25. How Much Are Podcast Ads?

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Marketing analytics: What it is and why marketers should care

Martech

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Creating audience segments for more precise ad and content targeting and personalization. Social media interactions : Social engagements, follows, profile views, shares, and DMs.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

The average CTR of native ads is 8.8X Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Advertisers can personalize native ads, targeting them to their exact demographic. How can advertisers collect first-party data?

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 The subscriber can often indicate areas of personal interest (e.g. 25 per email address. newsletters). newsletters).

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 The subscriber can often indicate areas of personal interest (e.g. 25 per email address. newsletters). newsletters).