Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Hubspot

APRIL 23, 2020

We wanted to build content to support marketers planning their strategies for the upcoming year. Designing and Developing the Web Experience. It was designed by an incredible lead designer, and built from the ground up by three developers. The design of this campaign was important to us. Our Creative Assets.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Metadata

APRIL 25, 2023

It’s hard to get much value out of Metadata if you’re not spending money on paid ads. GET THE STUDY Add in the economic downturn every company is dealing with, and getting internal buy-in becomes even more challenging. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%. But that’s just the beginning.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Metadata

SEPTEMBER 28, 2022

Outsource design or beg your in-house team to move your projects up their to-do lists? Use image or video ads on Facebook and LinkedIn? In fact, they drive a better cost per lead (CPL) than video ads. Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Hubspot

AUGUST 8, 2019

SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). It’s most commonly used for paid social and display ads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Act-On

FEBRUARY 26, 2024

High bounce rates often indicate that visitors aren’t finding what they’re looking for, or that the site or landing page has poor design or usability. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214