How to Use Long Tail Keywords to Boost PPC Search Traffic
QuanticMind
JUNE 14, 2019
Google Ads calculates cost-per-click (CPC) for a keyword based on demand. Highly competitive keywords with a high search volume will have a high CPC, while less competitive keywords will have a lower CPC. Targeting keywords with lower CPC and competition means you won’t have to pay a premium price to get your ads to rank highly.
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