Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

NOVEMBER 20, 2014

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. When the available traffic stream is very small you want to own as much of it as possible.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Martech

JUNE 29, 2022

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Why marketers should care about performance marketing.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Single Grain

MAY 11, 2023

If your brand already has a website, the next wise and logical step is to point your target market to it through advertising. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. Cost per click (CPC) : The average cost you pay for each click.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Outbrain

JUNE 21, 2021

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? Performance marketing vs programmatic marketing.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month).

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buffer

JULY 25, 2019

Brands are doing so much great stuff in online marketing. . Here are some of the ones from social media that could be big differentiators and decision-makers: Referral traffic — Helps you understand what content drives people to your website. Social media managers are one of the few roles with a strong sense for this.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68