Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Marketers, can we be honest with each other for a second? Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Heinz Marketing

DECEMBER 18, 2017

We were thrilled this last time to be able to talk to Guy Weismantel , EVP Marketing at Marchex and our own Robert Pease hosted. We were thrilled this last time to be able to talk to Guy Weismantel , EVP Marketing at Marchex and our own Robert Pease hosted. How does the offline blind spot impact businesses’ bottom line?

Paid Search Agency 40

Paid Search Agency Verticals Enterprise Management Interactive Marketing 40

Hubspot

JUNE 22, 2017

Our commitment to the business: generate trials at a cost-effective rate of $50/trial. Now it was real -- it was time to build out an end-to-end Facebook Ads strategy. Lesson 1: Fully commit resources or your cost-per-acquisition (CPA) will rise swiftly. And unbelievably nervous. Cool beans.

Cost per Acquisition 78

Cost per Acquisition Paid Content Spending Facebook 78

QuanticMind

SEPTEMBER 14, 2018

If You’re Still Doing Manual Bidding, You’re Doing it All Wrong. In essence, it’s an opportunity for you to work “smarter, not harder” — crafting the right strategy to meet your needs that lets you focus less on bidding and more on actually making a connection with the people you were trying to reach in the first place.

Cost per Acquisition 44

Cost per Acquisition Automation Cost Per Click CPC 44

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Crimson Marketing

JULY 9, 2015

You’d be surprised what you already know about your buyers if it was in one, unified presentation. Use it to make your contextual picture of buyer behavior fuller. Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Every business is threatened.”. And why wouldn’t they be?

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145