Unbounce

MAY 1, 2019

PPC also offers superior agility when paired with a landing page tool like Unbounce. What’s the best way to set up a compelling offer for your SaaS PPC landing pages? Using SaaS PPC for Lead Nurturing. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. White papers are more in depth, allowing B2B decision makers to delve deeper into the technical aspects of a product or service. Search Network PPC Ads.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Online Marketing Institute

JANUARY 4, 2011

White papers? Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? What do people like to link to? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Single Grain

DECEMBER 8, 2023

Website Conversions: Use website conversions if you want users to take a specific action on your website, such as making a purchase, signing up for a free trial or downloading a white paper. For the purposes of this tutorial, we’re going to focus on getting more conversions from the landing page for our PPC agency.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

AUGUST 18, 2023

Popular examples of useful content include: Landing pages Blogs Podcasts Videos White papers Infographics Case studies (such as this one) E-books Creating content for all sales funnel stages is the best course of action. Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

SEPTEMBER 22, 2023

Ideally, you’ll want to use all of the marketing channels below: Unfortunately, the reality is that few companies have the resources to tackle all of these channels ( podcasting , paid search, social media, email marketing, newsletters, e-books, white papers, etc.) effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Directive Agency

MAY 9, 2017

Most traditionally, lead generation assets are grouped as: White Papers. In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down. Type 3: Lead Gen Content. Audit & ReStructure. While this is.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85