Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. At the end of the day, it’s CPA (cost per acquisition) that matters.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. To stand the best chance of ranking organically (and to maximize your Quality Score for PPC), optimize your on-page and off-page SEO factors. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

SEPTEMBER 22, 2023

Ideally, you’ll want to use all of the marketing channels below: Unfortunately, the reality is that few companies have the resources to tackle all of these channels ( podcasting , paid search, social media, email marketing, newsletters, e-books, white papers, etc.) effectively.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105