BOP Design

DECEMBER 11, 2018

We’ve often had clients forward us feedback from their clients stating that the newsletter they sent out had a lot of great tips or a particular article was super helpful in making a decision. At least several times a month, the sales team gets feedback from a prospect that the white paper was super helpful in choosing the right CPA.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

NuSpark Consulting

MAY 16, 2016

Ads should communicate the availability of white papers, ebooks, or in-demand webinars. Example: If you want to track content downloads, newsletter sign-ups, or Add-to-Cart activities as AdWords conversions, you can do so, and optimize campaigns for the total conversions. Organic listings are typically blogs or helpful articles.

Adwords 124

Adwords Conversion Google Paid Search Agency 124

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Albacross

NOVEMBER 4, 2021

Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. It can drastically increase your CTR and reduce your CPA. Relevancy: which pages and type of content they have checked. Frequency: how often they visit your website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. calculators, and pencil erasers. Check it out. Conversion.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Get ClickZ Social newsletters delivered right to your inbox. More newsletter options. ); //. WHITE PAPERS. ); //. ); //. ClickZ Awards. SES Events.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Online Marketing Institute

JANUARY 4, 2011

White papers? Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc., What do people like to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40