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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Online Display. Retargeting.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

According to TikTok , they create a lookalike audience after analyzing user attributes such as: demographics. You can select a mix of demographic, device, age, gender, interests, operating system, and carrier targeting options. operating system. interests, etc. …from the custom audience you created.

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How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. They are Maximize Conversions and Target CPA. After running with this bidding strategy from anywhere between a few days to one week, you should see the cost-per-action (CPA) stabilizing. Target CPA Bidding.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Cost-per-acquisition (CPA). Brands such as Netflix that are targeting a massive audience, cutting across demographic barriers, have successfully used pop traffic. The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 Viewable CPM (vCPM).