Utilizing Revenue-per-Click to Calculate PPC Keyword Value
QuanticMind
APRIL 24, 2019
How do you determine a search keyword’s value? Search keywords. Others have little to no value. Others you simply don’t know the value of for one reason or another. What we do know is this: keywords are the lifeblood of paid search. PPC Keyword Value. High-Level: What is the dollar value of a keyword?
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