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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. >>Back to top.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Component #1: Most Recent Performance Snapshot.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

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Utilizing Natural Language Processing in the Health Insurance Industry

QuanticMind

A sample of keywords you will create might include: [best health insurance for 2020]. 2020 is rolling around, and you need to start thinking about expanding your keywords to keep up with search demand. 2020 +health +insurance. why +is +health +insurance +so +expensive +in +2020.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.