Customer Experience Matrix
MAY 5, 2016
Of course, Miller is a master marketer, so we could just chalk up his claim to skill at attracting attention. Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
Customer Experience Matrix
OCTOBER 29, 2015
Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Of course, the value of such a system depends on the actual actions it makes available. Current clients use Openprise in more modest ways, however.
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Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.
Customer Experience Matrix
JULY 21, 2009
The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.
Customer Experience Matrix
SEPTEMBER 7, 2010
Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. Define the email to send, starting either with vendor-provided templates or by uploading a client's own template. Of course, email is just one part of lead generation and an even smaller part of full-scale marketing automation.
Customer Experience Matrix
MARCH 9, 2011
Of course, every system has its own mix of strengths and weaknesses. a “Twitter prospector” that executes automated searches, weeds out spam posts (identified by third-party links within the post), sends the remaining results to an in-box for review, and lets users apply standard templates to create replies. -
Customer Experience Matrix
AUGUST 16, 2011
Of course, the jackpot here is Salesforce.com. Predictive Response has a broader range, with more advanced email features, including split tests, content templates, and branching campaigns, as well as Web visitor tracking, lead scoring, dashboards, and some data cleansing on form entries.
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