KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

EMagine B2B Blog

FEBRUARY 27, 2018

Before I dropped out, I found my college marketing courses to be relatively ineffective. I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. In social media content is not necessarily about creating white papers or videos.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 30, 2020

Of course everyone in the Bay Area knows about this billboard from Box. That’s why in B2B, we need to take advantage of the digital space through content marketing. Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. White Papers.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

The ROI Guy

OCTOBER 11, 2010

Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. It helps marketing teams to understand just how much their efforts play into the customer journey, which can help to make their efforts more effective and guide their budget spending towards the strategies that bring the greatest returns.

Multi-Touch Attribution 268

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 268

NetLine

JANUARY 23, 2020

Closing the Experience Gap: How Succession Management and Employee Development Can Prepare Your Workforce for the Future. How has content marketing evolved over the past few years? It used to be solely focused on bringing new companies into the top of the funnel. Any words of wisdom to share with your marketing peers?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

KoMarketing Associates

MAY 1, 2018

In this post, we will outline a series of performance metrics that will help marketers demonstrate the success of social media strategies, campaigns, and tactics. Every B2B marketing initiative, including social media, must demonstrate the ability to generate high quality leads. Social Media Lead Generation.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Traffic is the lifeblood of internet marketing. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Optinmonster

NOVEMBER 14, 2023

While the mission statement covers what your audience will get from your content marketing strategy, you also need to think about what your business will get from it. Related Content: 10 Steps to Creating the Perfect Digital Marketing Strategy Typically, these will have specific numbers attached to them.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Content Standard

MAY 16, 2018

Content marketing has come into its own over the past few years as a widely accepted practice within the marketing mix. But even as more brands become sophisticated in their use of content, I still continue to get the dreaded question: How do you prove content marketing ROI? Image attribution: Raw Pixel.

Paid Content 73

Paid Content ROI Multi-Touch Attribution Top of Funnel 73

Brightedge

JANUARY 13, 2020

Get a checklist of the marketing stack of technology categories. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. The key acronyms in the space are: DSP – demand side platform, SSP – supply side platform, and DMP – data management platform.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. A uthority – Do we know who will ‘write the check’? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

OCTOBER 22, 2013

Our process at Moz isn’t much different than most companies. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. How can you manage risk in your content marketing? I acted as the project manager.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Full Circle Insights

JANUARY 28, 2021

It’s a good idea to prepare your marketing team now for the next global disruption. The nature of the next disruption is unknown, of course. Here are three ways to prepare to manage disruption. Adopt Agile Marketing Methods. Drive Process and Investment Efficiency Across Channels (Including Digital). White Papers.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

One of the things that sets an agile approach apart from waterfall and other methods is that failure is an option, so marketing teams can continuously try new approaches. Failure (within reason, of course!) A measurement sprint is great way to incorporate performance metrics into your agile marketing plan. White Papers.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 22, 2021

Align more closely with colleagues in other departments, particularly sales. Maybe you’re sold on agile marketing for all those reasons and more, but the question now might be how to build support in your organization to switch from traditional to agile marketing methods. 3 Agile Marketing Tips for the Post-Pandemic Economy.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Analytics are essential at every stage of the Agile Marketing process. It all makes sense in a disrupted economy.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. But engagement isn’t revenue, and a lead isn’t a sale. Who Is in the Room?

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

SnapApp

JANUARY 11, 2018

For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. Source ). . . Source ). .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

MAY 12, 2021

It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. The good news is that marketing leaders who have the right data and measurement tools won’t be flying blind. White Papers. Velocity & Shortening Your Sales Cycle.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Full Circle Insights

SEPTEMBER 11, 2020

Marketers Are From Mercury, Salespeople Are From Saturn. They’re not alien lifeforms, of course, but marketers and salespeople do come from different worlds. B2B companies sometimes go as far as folding Marketing into the sales organization, with a chief revenue officer overseeing both business development and the brand.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

MAY 20, 2021

Lead gen is one of the most challenging jobs in marketing, and B2B marketers had to figure out how to connect clicks to leads, pipeline, and revenue inside the CRM. B2B marketers might feel whiplash after adjusting to the unprecedented circumstances of the pandemic and now facing the prospect of reopening. White Papers.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

KEO Marketing

SEPTEMBER 1, 2017

With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Marketing automation refers to software that automates repetitive marketing tasks.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

Aberdeen

MARCH 28, 2017

Case in point: I was part of a team that offered online courses and we had hired someone to put together a course on “content strategy.” When the consultant submitted her course outline, it was clear that what she meant by content was anything written that would be part of an application interface.

Content Marketing 40

Content Marketing Planning Work Management Content 40