The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. It’s not the tool, it’s the CEO. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 23, 2009

for inbound marketing. I attended their first batch of courses (gave each of them a review ) and it seems is now time to go back and see what else they are offering. A good line up of experts are participating. link] Reply Daniel Kuperman says: September 29, 2009 at 10:47 am @Dan, thanks for the tip. United States License.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 25, 2009

So it is no surprise that one of the principles for effective marketers has to do with productive meetings. Will anyone notice if I slip out of the room before the meeting ends? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations. You hired quality people, you should trust your team and you should coach them on how to become better at what they do so that they can one day take over your job and you can rise up the ladder as well!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

The Effective Marketer

APRIL 6, 2009

Go beyond the simple question and expand your answer (but briefly, of course) to get extra points. If the position you are interviewing for will have that responsibility, then you shouldn’t just answer “yes, I’ve dealt with trade shows in the past” because that really doesn’t tell me anything. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 21, 2009

Nothing is purely good or bad Social Media In Three Easy Steps Step 1: Learn how to use it Before judging whether something works and the best way to use it, first attend a course, read a book, talk to people that are using it. There are several free online courses and resources on the web you can use to learn more about it.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

OCTOBER 1, 2014

Viral video site Upworthy has built a thriving media business on optimization. Marketers generally agree that when you’re selling a product, social proof can have a positive impact on sales. By optimizing it, of course. Goal: Boost Engagement or Social Shares. In fact, most of us are doing it already. The Original.

Examples 28

Examples Display Banners Viral Marketing 28

The Effective Marketer

MARCH 12, 2009

That is also, of course, a drawback in some cases because everyone with access to your calendar can now see when you are available and when you are out playing golf, I mean, when you are in an important meeting. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

An Effective Marketer gets things done. He is known for his ability to complete tasks, get campaigns back on track, measure and make course corrections in a timely fashion and still handle responsibilities that are not even in his job description. How does he do it? United States License. United States License. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Scoop.it

MARCH 17, 2022

And live streaming is commonplace in online marketing to drive audience engagement. The type of content you select depends on your marketing goals and your audience. Of course, competitor research is more than just mimicking your peers. A successful content marketing strategy is one that has a clearly defined audience.

Small Business Marketing 91

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 91

Outgrow

DECEMBER 15, 2020

Moreover, Demand Metric estimates that content marketing costs 62% less than traditional marketing techniques, while it generates at least 3 times as many leads. Source – Hubspot. The latter, of course. But of course, don’t be salesy. What Is Interactive Content? Interactive ebooks. Giveaways and contests.

Lead Generation 98

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 98

Directive Agency

JUNE 29, 2016

We’ve compiled a list of 20 social media guides and courses that will help you become a social media pro in no time. Hootsuite is a great tool for managing multiple social media accounts, but they also offer great social media courses as well. The courses are: Introduction to Social Media Marketing. Hootsuite Academy.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

The Effective Marketer

OCTOBER 13, 2010

First, the book talks about the essential function of customer service and how to leverage it with today’s current technologies, including (of course) social media. If you haven’t read much about customer service or if marketing isn’t your background, then the book will be a good starting point. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

accelerate agency

FEBRUARY 12, 2023

But of course, with exponential growth, comes fierce competition. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO. They have a comprehensive and renowned sales and marketing blog. Far from all the posts, however, relate to HubSpot’s own products. How do you do this?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Gotta love her for that. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 11, 2010

Your audience, of course, will be the determining factor telling you whether one type of map is more appropriate than the other. The maps that follow a known pattern (subway lines, political map, etc.) tend to be easier to understand because they represent images we’re already familiar with. Please share! United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Optinmonster

NOVEMBER 15, 2022

Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral. Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them. Of course, users have to sign up by email to get the login. Spreadsheet. Educational Audio.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Find out more in this infographic.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

seo.co

FEBRUARY 14, 2023

Just take a look at this random sampling of specialized CRM SaaS platforms: (Image Source: Software Advice ) Your marketing needs to have some mechanism for strongly differentiating your brand. Remember, SaaS is dependent on long-term gains and profitability over the course of years, not months or weeks. Long-term yield. Ease of entry.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Optinmonster

AUGUST 27, 2023

And, of course, you need to say how you’ll measure success. Other effective lead magnets include: Checklists and lists of resources Reports Free trials Quizzes Mini-courses Here are some more lead magnet ideas. Learn more about content marketing for lead generation here. Of course, there are some disadvantages, too.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. But Blair isn’t just a cool guy that everyone loves to RT, he’s a “Twitter Psychologist&# & “Viral Marketing Scientist&#. Lee is the CEO of TopRank Online Marketing.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Posts You Might Like to Read: The Science Behind Viral Marketing. Great images, great writing, and great advice: Lynton Web's inbound marketing blog in a nutshell. Predatory Thinking: Welcome a New Breed of Marketers.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Optinmonster

MARCH 5, 2020

You can use this tool for online media monitoring, social media listening, competitive analysis, brand management, and social media management. Check out even more free online marketing tools here. Email Marketing Tools. Of all the forms of marketing, email marketing has the best ROI.

Marketing Automation Services 107

Marketing Automation Services Paid Content Budget Programs Work Management 107

Hubspot

OCTOBER 18, 2011

HubSpot had a remarkable presence at Dreamforce. The Science of Inbound Marketing. View more presentations from HubSpot Internet Marketing. Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. The Science of Inbound Marketing Dharmesh Shah. Slides From Session.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28