Webbiquity

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Outgrow

SEPTEMBER 15, 2022

Turning down clients to focus on productization. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. About our host: . The Big Questions!

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication. Is Lewis DVorkin a visionary or a sell-out? True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. But of course Forbes is in DVorkin’s view anything but a traditional publication. Is Lewis DVorkin a visionary or a sell-out? True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Engagio

JANUARY 9, 2017

Of course, since this is Engagio, we wanted to take it one step further and be as practical and useful as possible, so we didn’t stop there. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). Jon Miller. Mark Hunter.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100