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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. What is the cost of sticking with business as usual / the status quo? What does the customer need to be successful?

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Wetpaint – Wikipedia isn't the only wiki on the map.

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Why Marketers Need to Start Caring About Social Responsibility

Hubspot

But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Here are the top items based on social signals. Monitoring.