Marketing Interactions
MAY 21, 2018
These changes cut the time to produce content, halted the 25% growth in costs the company saw year after year and brought discipline to managing the impact of content. And this discernment means more efficiency and effectiveness in content ideation, production, and execution. The result: marketing ROI improved by more than 20%.
Marketing Interactions
FEBRUARY 20, 2022
We search the internet for information to verify it’s a problem, explore the depth and cost (not just monetary), find a workaround—the simpler, the better. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. Intent Data Can Be Misleading.
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Marketing Interactions
OCTOBER 5, 2022
Let’s assume your customers have successfully onboarded and are using your product – now what? The guiding premise for retention programs is to help your customers gain more value and success by using your products and services. Acquiring new customers can cost 4X more than upselling an existing customer.
Marketing Interactions
AUGUST 8, 2021
When you model the mapping of your website and you tag pages in the taxonomy for product and solution, as indicative of intent, do you consider the impact of content that’s designed to help people assess what change entails? In either case, it’s not about your solution, it’s about their problem and their ability to manage change.
Marketing Interactions
JULY 25, 2019
Once B2B buyers figured out they could access whatever information they needed to understand a new subject, answer a question, or evaluate a product they no longer needed to talk to a vendor until they decided to invite them to the conversation. 80% of buyers say the customer experience is as important as the product ( source ).
Marketing Interactions
AUGUST 15, 2021
Usually, these are sales driven companies that tolerate marketing as the fluffy cost center but don’t trust them with prospects beyond the form fill. Product pages can fall somewhere in the middle. What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us?
Marketing Interactions
JUNE 23, 2017
When you create a buyer persona , make sure you include the details, rather than providing only vague terms such as “grow revenues,” “increase efficiency,” or “reduce costs.” Lower total cost of ownership for ERP by moving to a cloud platform. Examples: Automate processes to speed time to market by removing inefficient workflows.
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