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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Your privacy policy should also include how customers can contact you. Redesign the Opt-In Process.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. The cost of the acquisition was not announced. A bill for a federal Safe Data Act was filed in the U.S. Read more here.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

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Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users. Ready to launch a campaign to win back unsubscribers?

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Need a Foolproof Privacy Compliance Strategy? Start Here

Zoominfo

In 2021, European Union data protection authorities handed out a total of $1.25 billion in fines for privacy breaches. In fact, researchers say the cost of a data breach at a single company averages over $4 million. At ZoomInfo, our commitment to data privacy and accuracy doesn’t stop with us.

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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

From social media companies and hotels, to healthcare providers and dating sites, data breaches happen with discouraging regularity — and they often cost companies millions of dollars. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. The Connecticut SB 6, like several other privacy laws, provides enhanced safeguards for specific types of information. Privacy Policy Disclosures. Convert’s Privacy Compliance Plan.

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