Cost Doubleclick Price Pricing 
Digilant
OCTOBER 4, 2023
Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 These ads were about reach, not relevance. billion in 2007).
Valasys
MAY 8, 2023
Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Enable you to set minimum prices for different marketing ad positions.
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Bionic
JUNE 10, 2022
Beyond adding a blank line to the plan, Bionic sets up defaults to streamline data entry: dates, rates, price method, discount, itemized costs, KPIs, custom columns, etc. Viewing placement details could take up to 10 seconds on a placement with itemized costs, many KPIs, and custom columns. You lose your place in the media plan.
Digilant
JANUARY 12, 2021
Advertisers worked directly with publishers to negotiate pricing and placement. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Preferred Deals: •Fixed price, One-to-one deals, Non-guaranteed volumes.
ClickZ
JULY 17, 2020
Obstacles of AI implementation are related to the lack of expertise and high implementation costs. Higher cost. Naturally, greater technological capabilities always entail an increase in cost. The good news is that as technology matures and gains a wider market adoption, its price tends to decrease.
Hubspot
APRIL 2, 2021
While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. So what about ad networks?
Customer Experience Matrix
APRIL 6, 2007
The networks’ justification is that many ads are now sold as part of larger packages, rather than simply on price. Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices. The obvious story line here is “new technology tries to reduce costs and the old guard resists”.
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