Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. An Interactive Experience.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

DECEMBER 21, 2010

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Traditionally, customer case studies, PR and analyst relations have filled this role. promote events, meet up at trade shows).

Social Media 100

Social Media Media Business Paid Search Agency 100

WebMarketCentral

AUGUST 1, 2007

It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20