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2011 B2B Marketing Trends

Webbiquity

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Bebo. Share this on del.icio.us.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Interact with Prospects. Share this on del.icio.us. Post this on Diigo. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors. An Interactive Experience.

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Seven Ways to Use Social Media for Business

Webbiquity

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. promote events, meet up at trade shows). Perform competitive and market research. Facilitate offline connections (e.g., Share this on Bebo.

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Social Media is Simpler Than You Think

Webbiquity

Tools for social media monitoring (listening) range from free ( Google Alerts , SM2 Freemium ) to low-cost ( uberVU ) to sophisticated ( Vocus , Cision ). Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Networking. Share this on del.icio.us. Tweet This!

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. in your booth.