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Case study: Choozle’s advertising strategies

Choozle

The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. Fifty-eight percent YoY increase in marketing qualified leads. Twenty-nine percent of leads turned into new paying customers.

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. premium per enriched lead. Enabling Lead Enrichment to any campaign will give your Sales team a leg up on their competition, allowing them to find more information about your prospects.

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Lead Generation Best Practices: Summarizing the 7-Part Series

ViewPoint

Consider SiriusDecisions’ lead categories of MQLs, SALs and SQLs. Append data points like SIC code, revenue and employee size to contact records. Focus on qualifying and developing leads more thoroughly prior to hand-off. Deliver fewer of these more highly qualified leads to sales representatives.

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How to Get People to Read Your Entire Blog Post

Hubspot

"When people make snap decisions about text, they prefer fewer characters per line (CPL). The half-width image shortens the line length of the opening -- fewer CPL -- thus enticing people to read because it caters to their preferences.". If you do that, people will read even more.

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List Buying: 6 tips for buying the most effective lead list

markempa

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). This doesn’t work well for ongoing lead generation. Take it to the next step by noting the following: Annual revenue and geographic reach. Number of employees.

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